Dollywood Hosts Light The Way 5k Walk/Run Nov. 11

PIGEON FORGE, TENN. (Oct. 11, 2016)— Participants in the Light the Way 5K Walk/Run will see Dollywood’s Smoky Mountain Christmas festival in a new light–actually four million lights–as the theme park hosts this special event for a fifth year on Friday, Nov. 11, beginning at 11 p.m.

Proceeds from the event benefit Keep Sevier Beautiful (KSB) and the Share It Forward (SIF) program at Dollywood.  KSB, an affiliate of Keep America Beautiful, is a volunteer-based organization which focuses on waste reduction/recycling, litter prevention and beautifying public spaces through education and community based programs.  KSB’s goal is to protect the natural beauty of the area that millions of visitors come to see each year.  SIF is a non-profit charity established for the purpose of raising and using funds to assist The Dollywood Company employees and their families in times of need. The program is funded through employee donations which are matched dollar for dollar by The Dollywood Company and, up to specified limits, by the shareholders of Herschend Family Entertainment, the park’s operating partner.

“The beauty of Dollywood’s Smoky Mountain Christmas festival combined with the challenge of a course that only a theme park can provide makes this Light the Way 5K a one-of-a-kind event for runners and walkers,” said David Owenby, Director of the Share It Forward program. “But most importantly, this event helps provide our non-profit organizations with financial assistance just before the holidays,” added Lisa Bryant, Executive Director of Keep Sevier Beautiful.

Light the Way 5K participants are treated to a unique course decorated by the park’s four million Christmas lights, beginning their journey at Dollywood’s groups’ entrance, traversing through the parking lot and then winding through the theme park.

The race will be chip timed and managed by Scenic City Multi-Sports, which also will be offering free photos to all participants to download, tweet and share on Facebook.   Awards will be presented to the top three overall for male and female participants. The top three finalists in each age division receive hand-blown glass Christmas ornaments custom-made for the event by Dollywood’s master glassblower.

Pre-registration is encouraged for the Light the Way 5K as the race is limited to 2,500 participants. Early registration between Sept. 2 – Oct. 15 is $32; regular registration and race day fee is $35.  Register online at https://www.edgereg.com/registration/event/1153.  Race day registration takes place from 11 a.m. -9 p.m. at Dollywood’s DreamMore Resort.

For more information, call (865) 428-9860 or visit www.lighttheway5k.net

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About The Dollywood Company:   A highly-awarded and widely-recognized leader in the amusement industry, The Dollywood Company consists of the 150-acre Dollywood theme park; the 35-acre Dollywood’s Splash Country; Dollywood’s DreamMore Resort; and Dollywood’s Smoky Mountain Cabins. As unique as its namesake and owner Dolly Parton, Dollywood is the 2010 Applause Award winner, the theme park industry’s highest accolade; winner of nearly 30 Golden Ticket Awards; and recipient of 25 Brass Ring Awards for Live Entertainment (more than any other theme park in the world). In 2014, Dollywood was named a top three US theme park by USA Today and TripAdvisor recognized Dollywood as a top 20 worldwide theme park in 2015. Dollywood is open nine months a year (late March through early January) and offers rides and attractions, shows, and a dozen crafters authentic to the East Tennessee region.  Dollywood’s Splash Country, recognized by the Travel Channel as one of the country’s most beautiful waterparks and named A Must-See Waterpark by the International Association of Amusement Parks & Attractions, operates from Mid-May to Labor Day. The 300-room Dollywood’s DreamMore Resort provides guests spectacular mountain views and family-friendly amenities next door to Dollywood theme park and Dollywood’s Splash Country. Dollywood’s Smoky Mountain Cabins offers luxurious cabin accommodations overlooking Dollywood. For more information, call 1-800-DOLLYWOOD or visit dollywood.com. Operating days and hours vary.

Media Contacts:  Pete Owens: Public Relations Director, (865) 428-9486, (865) 755-7972 or powens@dollywood.com

Wes Ramey: Public Relations Manager, (865) 428-9484, (865) 640-3805 or wramey@dollywood.com

Amber Davis: Publicist, (865) 428-9601, (865) 591-1002 or aldavis@dollywood.com

Ellen Liston, Publicist, (865) 428-9629, (865) 919-7001 or eliston@dollywood.com

For B-roll, photography and more information, visit the Dollywood Media Room at http://www.dollywood.com/Media/Media-Room.aspx.