Dollywood’s Lightning Rod Coaster To Be Built in Litter-Free Construction Zone

PIGEON FORGE, Tenn. (October 2015) — Dollywood takes its location at the foothills of the Great Smoky Mountains seriously in terms of preserving the natural beauty of the area, and that extends to its construction projects. 

In August, Dollywood announced the addition of Lightning Rod, both the world’s fastest wood coaster and the world’s first launching wood coaster. While the thrilling $22 million ride marks the single largest attraction investment in The Dollywood Company’s history, that investment will extend to keeping the ride’s construction area clean as the first litter-free construction site in Pigeon Forge.

Dollywood, in conjunction with ride manufacturer Rocky Mountain Construction, has committed to being an initial partner with Keep Sevier Beautiful’s Litter Free Construction Program. This unique program educates workers and supervisors on proper disposal of waste and encourages them to maintain the property of the entire construction site, including incidental litter and debris. “Any litter within the site reflects upon the company, and pride in the construction site and in the beauty of our Smoky Mountain area is the key to the success of this program,” said Keep Sevier Beautiful (KSB) Board Chair Tom Leonard.

“The natural beauty of this region is unparalleled, and it is important for us to preserve that charm for visitors and residents of our community,” said Gene Scherrer, Dollywood Vice-President and General Manager. “As we continue to work on ensuring we leave a positive footprint on our environment, we knew the Litter Free Construction Program was one in which we wanted to take part. Lightning Rod is a world-class attraction, and we want the construction site to reflect the extraordinary quality we expect from the ride. We hope this program will educate construction site employees, as well as the general public, on the importance of maintaining orderly and clean work sites throughout Sevier County.”

As part of the Litter Free Construction Program, the city of Pigeon Forge has provided a dumpster for the collection of garbage in the form of office/food wastes/litter and waives the associated hauling fee. Keep Sevier Beautiful will provide specifically marked individual litter collection containers for the construction site, and Dollywood is responsible for emptying these containers into the dumpster as well as providing litter pickup labor, making sure the policy is followed and workers are educated about the program. In addition, all waste leaving the construction site must be covered to prevent negligent litter.

Keep Sevier Beautiful will designate the Lightning Rod construction area as a participant in the Litter Free Construction Program with a sign in front of the construction site. The site will be visited by a KSB representative regularly for the purpose of assessing the level of litter visible on the site and will continue for the length of the project, which opens in March 2016.

Keep Sevier Beautiful  (KSB), an affiliate of Keep America Beautiful, is a volunteer-based organization which focuses on waste reduction/recycling, litter prevention and beautifying public spaces through education and community based programs. KSB’s goal is to protect the natural beauty of the area that millions of visitors come to see each year.

-dollywood2015-

 About The Dollywood Company: A highly awarded and widely recognized leader in the amusement industry, The Dollywood Company consists of the 150-acre Dollywood theme park; the 35-acre Dollywood’s Splash Country; Dollywood’s Smoky Mountain Cabins; and Dollywood’s DreamMore Resort. As unique as its namesake and owner Dolly Parton, Dollywood is the 2010 Applause Award winner, the theme park industry’s highest accolade; winner of nearly 30 Golden Ticket Awards; and recipient of 24 Brass Ring Awards for Live Entertainment (more than any other theme park in the world). In 2014, Dollywood was named a top three theme park by USA Today. Dollywood, celebrating its 30th anniversary in 2015, is open nine months a year (late March through early January) and offers rides and attractions, shows, and a dozen crafters authentic to the East Tennessee region.  Dollywood’s Splash Country, recognized by the Travel Channel as one of the country’s most beautiful waterparks and named 2009’s Must-See Waterpark by the International Association of Amusement Parks & Attractions, operates from Memorial Day to Labor Day. Dollywood’s Smoky Mountain Cabins offers luxurious cabin accommodations overlooking Dollywood. The 300-room Dollywood’s DreamMore Resort provides guests spectacular mountain views and family-friendly amenities next door to Dollywood theme park and Dollywood’s Splash Country. For more information, call 1-800-DOLLYWOOD or visit dollywood.com. Operating days and hours vary.

Media Contacts:                  

Pete Owens: Public Relations Director, (865) 428-9486, (865) 755-7972 or powens@dollywood.com

Wes Ramey: Public Relations Manager, (865) 428-9484, (865) 640-3805 or wramey@dollywood.com

Amber Davis: Publicist, (865) 428-9601, (865) 591-1002 or aldavis@dollywood.com

Ellen Liston, Publicist, (865) 428-9629, (865) 919-7001 or eliston@dollywood.com

For B-roll, photography and more information, visit the Dollywood Media Room at http://www.dollywood.com/Media/Media-Room.aspx.