Dollywood’s Splash Country Opens With New Experiences and Innovation

Interactive Events and Less Wait Time Shine in Water Park’s 19th Season

PIGEON FORGE, Tenn. (Wednesday, May 15, 2019)—Dive into summer and Dollywood’s Splash Country for the water park’s 19th season! This year features an elevated guest experience, exciting events and new offerings—with a splash of innovation. Opening day is Saturday, May 18.

Guests will be delighted to find more picnic tables and more shade this season. In addition to 6,000 square feet of newly-shaded space on the wave pool deck, there are new structures covering more queue lines which gives guests a cooler wait for their favorite Dollywood’s Splash Country attractions.

“Safety and guest excellence are the two most important measurements by which we judge our season’s success,” said Janet Dawson, Dollywood’s Splash Country General Manager. “In the heat of summer, our water park may be the coolest place to be in town, but it can still get hot! For the best experience, we’re always on the lookout for ways to give guests more shade. We think we came up with some new spots that our guests truly will appreciate this season.”

The best way to experience Dollywood’s Splash Country is with your own private mountain oasis—better known at our water park as Retreats. New in 2019, guests have the opportunity to upgrade that Retreat experience with more plush amenities: four Deluxe Retreats now offer a couch, love seat, a fridge stocked with bottled water, and barstool seating overlooking the lazy river.

Another upgrade to look for this season includes even more TimeSaver H2O options. On busy days, water park guests have four ways to spend less time waiting in line. Depending on which level guests purchase, this enhanced wristband technology enables park goers to cut their wait time up to 90 percent!

One of the most anticipated rollouts at Dollywood’s Splash Country in 2019 includes a new dining option called Picnic in the Park. The innovative genius in this new option lies in the opportunity guests have to place a meal order ahead of their visit so that the food is ready when they are.
“Our guests tell us they love our food, but they’ve asked us to find ways to cut down their wait time,” Dawson explained. “With Picnic in the Park, guests can pre-order their food so it’s waiting for them to pick up! We think this will revolutionize the lunchtime experience at our park.”

Live entertainment takes center stage this season—literally! The wave pool deck hosts live bands every Saturday in July and August. Splash Bash LIVE brings artists of all genres to celebrate summer with familiar tunes. Meanwhile, Too Hot Tuesdays with Hot 104.5 will return with a live DJ and family-friendly interactive games. Guests also should mark their calendars for the American Cornhole Organization’s tournament at Dollywood’s Splash Country (June 1) and Water Safety Day in conjunction with World’s Largest Swimming Lesson (June 20).

To kick off the season, Dollywood’s Splash Country is offering Bring-A-Friend-FREE tickets for every Season Pass purchased online through Sunday, May 19. The water park is adding to that incentive with a week of Passholder appreciation offers including 50% off Retreat rentals, as well as discounted souvenir photos, food, merchandise, and a FREE one-time ride TimeSaver H2O coupon.

Dollywood’s Splash Country opens Saturday, May 18. Daily operation continues through Sunday, August 11. After that, the park shifts operations to Tuesdays, Thursdays and weekends through Aug. 25. Splash Country opens one final weekend Aug. 31 and Sept. 1 with the last day being Labor Day (Monday, Sept. 2). For more information about Dollywood’s Splash Country or any of The Dollywood Company properties, please visit www.dollywood.com or call 1-800-DOLLYWOOD.

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About The Dollywood Company:   A highly-awarded and widely-recognized leader in the amusement industry, The Dollywood Company consists of the 150-acre Dollywood theme park; the 35-acre Dollywood’s Splash Country; Dollywood’s DreamMore Resort and Spa; and Dollywood’s Smoky Mountain Cabins. As unique as its namesake and owner Dolly Parton, Dollywood is the 2010 Applause Award winner, the theme park industry’s highest accolade; winner of more than 35 Golden Ticket Awards; and recipient of 26 Brass Ring Awards for Live Entertainment (more than any other theme park in the world). The park is located near Great Smoky Mountains National Park, and has been named a top three US theme park by USA Today on multiple occasions. Dollywood is open nine months a year (mid-March through early January) and offers rides and attractions, shows, and crafters authentic to the East Tennessee region. Dollywood’s Splash Country, recognized by the Travel Channel and TripAdvisor as one of the country’s most beautiful water parks and named 2009’s Must-See Waterpark by the International Association of Amusement Parks & Attractions, operates from mid-May to Labor Day. Dollywood’s DreamMore Resort and Spa, which received the 2017 Certificate of Excellence from TripAdvisor, provides guests spectacular mountain views and family-friendly amenities next door to Dollywood theme park and Dollywood’s Splash Country. Dollywood’s Smoky Mountain Cabins offers luxurious cabin accommodations overlooking Dollywood. For more information, call 1-800-DOLLYWOOD or visit dollywood.com. Operating days and hours vary.

Media Contacts:

Pete Owens: Vice President of Marketing and Public Relations, (865) 428-9486, (865) 755-7972 or powens@dollywood.com

Wes Ramey: Senior Public Relations Manager, (865) 428-9484, (865) 640-3805 or wramey@dollywood.com

Ellen Liston: Senior Publicist, (865) 428-9629, (865) 919-7001 or eliston@dollywood.com

Amber Davis: New Media and Digital Publicist, (865) 428-9601, (865) 591-1002 or aldavis@dollywood.com

Jennifer Webb: Publicist, (865) 428-9660, (865) 323-7584 or jwebb@dollywood.com

For B-roll, photography and more information, visit the Dollywood Media Room at http://www.dollywood.com/Media/Media-Room