The Coffee Armory / BRCC store, exclusively serving Black Rifle Coffee is a must while you are visiting Pigeon Forge. Located at the new Tower Shoppes at the Mountain Mile, they proudly serve BRCC Coffee, Lattes, Tea, and Frappes. Have a seat in the lobby or hearth side while watching the new Mountain Monster Ride! Don’t forget your bags of coffee, Black Rifle apparel and of course a BRCC mug!

Located just off the parkway, they look forward to serving you some of the best coffee in town!