The Coffee Armory / BRCC store, exclusively serving Black Rifle Coffee is a must while you are visiting Pigeon Forge. Located at the new Tower Shoppes at the Mountain Mile, we proudly serve BRCC Coffee, Lattes, Tea, and Frappes. Have a seat in our lobby or hearth side while watching the new Mountain Monster Ride! Don’t forget your bags of coffee, Black Rifle apparel and of course a BRCC mug! Located just off the parkway, we look forward to serving you the best coffee in town!
Sun: 7am – 7pm
Mon – Sat: 7am – 9pm