Adventure is calling, and we’re opening our doors in true Smoky Mountain style! Join us for a three-day celebration filled with live music, llamas, whiskey tastings, giveaways, and more.
Event Highlights:
- Ribbon Cutting with the Pigeon Forge Chamber – Oct. 24 at 10 AM
- Live Llamas from Smoky Mountain Llama Treks
- Live Music from Modal Mountain and Willow Osborne throughout the weekend
- Tennessee Whiskey Trail Tastings – All 3 days
- Food Trucks & Kettle Corn – Every day
- Brand Activations & Giveaways – Oakley, Marmot & more
- Community Impact – Round up your purchase to benefit Friends of the Smokies
- Plus, enjoy storewide sales, exclusive gear, and festival fun every single day.
This is more than a grand opening—it’s a celebration of the Smoky Mountain spirit. Bring your friends, your family, and your love for the outdoors.
Admission: Free & open to the public.
