Pigeon Forge Business Stats

Located in the foothills of the Great Smoky Mountains in East Tennessee, Pigeon Forge is one of America’s premier leisure destinations. Scenic mountain views combined with an impressive collection of attractions, live entertainment, dining, retail and lodging options draw millions of visitors each year from across the country.

Tourism serves as the city’s primary industry and economic engine. Positioned within a day’s drive of more than 140 million consumers, nearly two-thirds of the U.S. population east of the Mississippi River, Pigeon Forge benefits from exceptional accessibility. Ongoing public and private investment ensures that each year brings new experiences and enhancements, reinforcing the destination’s strong repeat visitation and long-standing reputation for authentic Southern hospitality.

The Pigeon Forge Department of Tourism leads all destination marketing efforts, with strategic emphasis on leisure, group travel and meetings. In 2025, advertising initiatives generated a returnof $101 in visitor spending for every $1 invested.*

*Calculation provided by Majority Opinion Research