American Jewelry has been Smoky Mountains’ most trusted Jewelry Store for 45 years, and the #1 choice for locals and visitors alike. We have the areas largest selection of Engagement/Wedding Rings, Diamond Jewelry, Estate & Antique Jewelry, as well as Rare and Exotic Gemstones you just can’t find anywhere else.

Top it off with prices 30-50% lower than big chain stores plus Legendary Service that’s second to none and enjoy a shopping experience that will keep you coming back for more. Be Brilliant and visit American Jewelry today and let us prove it.