Discover the Spirit of the Smokies at Hurshel’s Outfitters in Pigeon Forge

Nestled in the heart of the Smoky Mountains, Hurshel’s Outfitters in Pigeon Forge is your go-to destination for outdoor gear, rugged apparel, and trail-ready essentials. Inspired by the pioneering legacy of Hurshel Biggs, our store is built for those who live to explore—from weekend hikers and backcountry campers to everyday adventurers.

Located on the Parkway, just minutes from Great Smoky Mountains National Park, Hurshel’s offers a curated selection of top outdoor brands like Cotopaxi, Smartwool, KEEN, Osprey, KUHL, and more. Whether you’re gearing up for a hike to Clingmans Dome, a scenic drive through Cades Cove, or a cozy evening by the campfire, we have the gear and apparel to match your mountain lifestyle.

What makes Hurshel’s unique isn’t just our product lineup—it’s our passion for the Smoky Mountain way of life. Our friendly, knowledgeable staff are locals who love the outdoors and are always happy to help you find the right fit for your next adventure.

Stop by Hurshel’s Outfitters at 2470 Parkway in Pigeon Forge and experience a store that’s as rooted in mountain heritage as it is in modern outdoor living.